Gold Promotions was founded in April 2018 and is just shy of a year old with already 250+ staff on their books.
Yajna Gold (the director) realized her PASSION after working for 8 years in this fast-paced industry including, but not limited to, FMCG promotions, goods & services campaigns and more.
She discovered a LOVE for the activation space and sought to prove the NECESSITY of BTL marketing, face-to-face engagement and OFF LINE presence ALONGSIDE a digital strategy.
She spotted trends and a gap in the market for staffing, hostesses, promoters and more.
As much as the world is going to digital she still believes that interaction and a DIRECT ENCOUNTER with a brand can have long term BENEFITS, ROI and and customer loyalty.
A brand personality is of VITAL IMPORTANCE today, especially when it comes to taste testings, new product launches and measuring sales.
ROI on all promotions can be strictly measured and goals can be defined as opposed to just sending people to your website. “Implementing a BTL strategy is a MUST.”
Gold Promotions adheres to the GOLD STANDARD – it recognises every client (big or small) as unique and VIP and the company carefully selects and places VIP girls and guys to suit/match the brand strategy.
Gold Girls is a division of Gold Promotions – these models are available for photo shoots, influencer programs, campaigns and entertainment.
Gold Promotions offers superior quality girls and service excellence with their attention to detail, passion and 24/7 focused support.
What makes this company unique is the range of services – the full package. A one stop shop for promotions/staffing and marketing efforts from filmography to event setup to RECRUITMENT PLACING and more.
The company hopes to grow from strength to strength, expanding nationally.
Currently Gold Promotions is already operating in 3 provinces.
Gold Promotions hopes to work with TOP BRANDS in SA while at the same time servicing smaller clients, SMEs and entrepreneurs at very reduced/ subsidised rates in order to EMPOWER small businesses.
The company also hopes to empower/uplift women all over the country by creating employment and contributing to CSR initiatives.
Some happy clients include Starplexworx, Distell, Powertrade, Red Devil Promotions, private photographers, Mixwell and The Vapery.
Yajna Gold hopes to motivate others too, to become an entrepreneur. “Be your own boss!”